Middle East sports advisory firm ELLVEE has clinched an advisory role for the inaugural MotoGP Grand Prix of Kazakhstan. The event, set to take place at the Sokol Race Track outside Almaty from June 14 to 16, marks a monumental partnership between Kazakhstan's host promoter and Dorna Sports, the rights holder of MotoGP.
MotoGP, boasting a staggering global fanbase of nearly 500mn, stands as the second most prominent motorsport worldwide, trailing only Formula 1. The upcoming Grand Prix in Kazakhstan is poised to be broadcast in over 200 countries, captivating millions of viewers and presenting a golden opportunity for Kazakhstan to spotlight Almaty and the nation on a global stage. This exposure aligns seamlessly with Kazakhstan's ambitions to bolster tourism, economic growth, and social development.
Sam Hollis, the Founder and CEO of ELLVEE, expressed his enthusiasm for the project, stating;
“We specialize in helping to bring together international rights holders and local hosts to stage new sports events in new markets, with a particular focus on the Middle East. This will be our first project in Kazakhstan, a new market for ELLVEE as we expand into Asia.”
Hollis expressed pride in ELLVEE's selection for its third MotoGP hosting project and conveyed excitement for assisting the new promoter in ensuring a successful event. ELLVEE aims to support the promoter with sales, onboarding, and account management of local sponsors for the inaugural MotoGP Grand Prix in Kazakhstan.
The selection of Almaty as the host city for such a prestigious sporting event underscores Kazakhstan's growing prominence in the global sports arena. Over recent years, Almaty has emerged as a favored destination for a plethora of major sporting events, spanning Formula One, tennis, badminton, wrestling, and more. This trend underscores Kazakhstan's steadfast commitment to establishing itself as a prime hub for hosting major international sports tournaments.
Established in 2021, ELLVEE operates from its headquarters in Dubai, serving as a trusted advisor in the burgeoning sports and entertainment industry across the Middle East region. The firm offers an array of strategic and commercial advisory services, catering to the diverse needs of stakeholders within the sports sector.
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