In Uzbekistan, there is a proposal to introduce administrative responsibility for both citizens and officials who do not comply with the state language requirements in advertising. The Competition Committee has drafted amendments to the Code of Administrative Responsibility to address these concerns.
While the use of the national language of Uzbekistan in advertising is clearly outlined in the existing Law "On Advertising," challenges persist in enforcing compliance with these language requirements in the creation and dissemination of advertising materials.
To address this, recommendations have been made to intensify the focus on the state language and establish a framework for determining accountability in cases of non-compliance with language requirements in advertising materials' preparation, publication, and distribution.
The proposed amendment seeks to include a new provision in the second part of Article 178-1 of the Code of Administrative Responsibility, specifically addressing "non-compliance with the requirements of the state language in the distribution of advertising."
Amendment reports that, citizens and officials can be held accountable for several advertising-related violations, including false advertising, failure to adhere to outdoor advertising placement procedures, refusal to provide counter-advertisement, non-compliance with state language requirements, and promoting products whose advertising is prohibited by law. Violations in any of these categories may result in fines ranging from UZS 1mn 650 thousand ($135.03) to UZS 2mn 310 thousand ($189.05), equivalent to 1 to 7 times the minimum wage.
The primary objective of this proposed law is to place greater emphasis on the importance of the state language in the realm of advertising. It aims to provide a legal framework to govern these language requirements and prevent violations that undermine the state's language laws.
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