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    Kazakhstan

    Kazakhstan and TikTok unite: fueling digital creativity with 10 mn users

    Kazakhstan and TikTok unite: fueling digital creativity with 10 mn users

    On the sidelines of the Digital Bridge international forum, President Kassym-Jomart Tokayev held a productive meeting with TikTok CEO Zhou Shouzi, with a focus on strengthening the partnership between Kazakhstan and the popular social media platform.

    Kazakhstan and TikTok unite: fueling digital creativity with 10 mn users
    Photo: Kazakhstan and TikTok unite: fueling digital creativity with 10 mn users 
    Source: Akorda

    TikTok has rapidly gained popularity in Kazakhstan, with over 10 mn registered users in the country. President Tokayev acknowledged TikTok's proactive approach by being one of the first to translate its interface into the Kazakh language, demonstrating its commitment to engaging with the local audience. Additionally, TikTok appointed a commissioner for the prevention of cyberbullying, a move that aligns with the country's efforts to ensure a safe online environment.

    Zhou Shouzi, CEO of TikTok, announced their joint venture with Astana Hub to launch the TikTok StartUp Academy. This exclusive educational program is designed to support and nurture Kazakh startups, providing them with the tools and knowledge necessary to thrive in the digital age. In conjunction with this initiative, the TikTok Startup Valley competition saw over 200 startups participating, with the winners receiving training and resources to effectively use TikTok as a platform to showcase their products and services.

    Kazakhstan and TikTok unite: fueling digital creativity with 10 mn users
    Photo: Kazakhstan and TikTok unite: fueling digital creativity with 10 mn users 
    Source: Akorda

    During their meeting, discussions revolved around the potential for cooperation in several key sectors. These include the creative industry, research and development in the field of artificial intelligence, boosting the e-commerce sector, and enhancing the global promotion of Kazakhstan's culture and tourism opportunities through TikTok. This aligns with the government's broader goals of promoting the nation as a hub of cultural diversity and a unique tourist destination.

    TikTok's role in promoting local content and supporting startups in Kazakhstan was highlighted during the conversation. The platform has not only connected millions of Kazakh users but also nurtured local talent and business ventures. The collaboration with Astana Hub underscores TikTok's commitment to fostering innovation and entrepreneurship in the region.

    The meeting between President Tokayev and TikTok's CEO Zhou Shouzi marks a significant step forward in leveraging the platform's reach and resources to support Kazakhstan's digital and creative industries while further enhancing its cultural and economic influence on a global scale. With the TikTok StartUp Academy and the TikTok Startup Valley competition, the partnership aims to empower local businesses and entrepreneurs, ensuring they are well-equipped to harness the potential of the digital age.

     

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    12.10.2023, 18:02   Comments (0)   1912
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