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    Movies

    'Barbenheimer' phenomenon: 'Barbie' and 'Oppenheimer' propel movie industry revival

    'Barbenheimer' phenomenon: 'Barbie' and 'Oppenheimer' propel movie industry revival

    Greta Gerwig's film "Barbie" had a remarkable opening weekend, earning a staggering $155ьn domestically, making it the biggest debut for a female director and the largest opening weekend of 2023, CNN reports.

    Both movies were released on one day, creating an industry boom
    Source: NBC

    The simultaneous release of Christopher Nolan's "Oppenheimer" alongside "Barbie," dubbed "Barbenheimer," has become a pop culture sensation, and it's expected to boost the struggling movie industry.

    Together, "Barbie" and "Oppenheimer" contributed to the fourth highest-grossing industry weekend in North America, totaling $302mn on Sunday. Industry analysts anticipate these numbers to grow even further when final figures are reported.

    "Barbie" outperformed expectations, taking in $70.5mn on its opening day, including Thursday pre-shows. This film represents the most significant domestic start for a female-directed movie, surpassing previous records set by films like "Wonder Woman" and "Captain Marvel."

    Warner Bros. ("Barbie") on the left; Universal Pictures ("Oppenheimer") on the right
    Source: NYT

    The success of both "Barbie" and "Oppenheimer" is unique, as they have mutually benefitted each other, fueling the Barbenheimer trend. The movies can now enjoy a summer with little competition, particularly "Barbie," which benefits from being one of the first female-driven blockbusters since "The Little Mermaid."

    The strong box office performance of these films sends a signal to studios that they don't have to play it safe all the time and that counterprogramming can be successful. The double-feature phenomenon sparked by a social media-driven campaign has given a much-needed boost to the movie industry, following underwhelming box office numbers from earlier summer releases.

    Overall, the success of "Barbie" and "Oppenheimer" signifies a promising resurgence for the movie industry and offers audiences an opportunity to escape through captivating and nostalgic storytelling.

     

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    24.07.2023, 02:22   Comments (0)   1686
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