In a move to elevate Uzbekistan's presence in the European tourism market, the Chairman of the Tourism Committee, Umid Shadiev, recently held a pivotal meeting with Charles Guilhamon, the CEO of Voyage Prive Group, in Tashkent, the National Information Agency of Uzbekistan reported.
The discussions primarily revolved around the strategic formation of Uzbekistan's image on social media platforms through the establishment of a comprehensive marketing and public relations campaign. The objective is to bolster Uzbekistan's appeal in European countries, involving various initiatives such as organizing events, exhibitions, road shows, B2B meetings, and presentations showcasing the country's rich tourism potential. Additionally, plans were made for hosting press tours to Uzbekistan, inviting prominent media representatives and bloggers from leading European countries.
Transport capabilities were also on the agenda, with talks focusing on attracting European air carriers to operate flights connecting European cities to key tourist destinations in Uzbekistan. The parties explored opportunities for advertising campaigns in collaboration with European airlines to further amplify Uzbekistan's allure.
Following the productive meeting, both parties reached agreements to establish dedicated PR companies and channel tourist flows toward Uzbekistan, leveraging the extensive capabilities of the Voyage Prive Group. This collaboration aims to significantly increase the interest of European tourists in exploring the diverse and culturally rich landscapes of Uzbekistan.
About Voyage Prive Group
Voyage Prive is an exclusive luxury travel club accessible only to its members, offering extraordinary getaways at remarkable prices. Originating in France, the group has expanded its unique flash sales concept and now boasts over 44 mn members worldwide, with operational offices in France, the UK, Italy, Spain, Germany, Switzerland, Belgium, and the Netherlands.
The Voyage Prive team, comprised of travel experts, ensures that its members receive the best possible deals with discounts of up to 70%. The group's weekly newsletters feature handpicked, inspirational offers for chic city breaks, beautiful country getaways, and exquisite beach retreats.
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