Sportmaster, Russian sports retailer, has opened its first store in Samarkand's Family Park shopping center, marking a significant entry into Uzbekistan's retail scene, RIA Novosti reported.
The new Sportmaster store, located on the ground floor of the Family Park shopping center, covers 1,100 square meters, providing easy access to a wide range of sports and fitness products for residents and visitors alike.
Sportmaster's move into Uzbekistan aligns with its global expansion strategy. The Tashkent City Mall had earlier announced Sportmaster's intention to establish a presence in the country in 2023, reflecting the brand's commitment to meeting local demand for quality sports gear.
Originally planned for 2020, Sportmaster's entry into Uzbekistan faced delays due to the global pandemic. The brand's ability to adapt to these challenges underscores the resilience required in the dynamic retail industry.
Key Players Shaping Uzbekistan's Sports Scene:
Li-Ning - Stepping onto the Uzbekistan stage in 2016, Li-Ning has entrenched itself as a dominant force. Hailing from China, the Li-Ning company, founded by former Olympic gymnast Li Ning, has become synonymous with cutting-edge sportswear and top-notch sports equipment. With a global reach, Li-Ning proudly endorses numerous athletes and teams, contributing significantly to Uzbekistan's sports landscape.
7Saber - In the dynamic realm of Uzbekistan's sports industry, 7Saber emerges as a formidable player, making its mark since 2021. Originating from Otabek Umarov, head of the Triathlon Federation of Uzbekistan, 7Saber's roots trace back to 2019. Umarov's creation, inspired by iconic symbols of various sports, encapsulates the essence of courage and willpower. The brand's emblem is a visual testament to the sporting philosophy embodied by the numerical prowess of 7, reflecting strength and determination.
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