Artificial Intelligence (AI) has ventured into the world of journalism, with AI hosts delivering news 24/7 across continents. The Guardian explores the rise of virtual anchors and their impact, featuring insights from South Korea's Pulse9-developed virtual host, Zae In.
Zae In, a "virtual human," has been presenting live news on SBS for five months, representing a growing trend of AI newsreaders globally. Countries like India, Greece, Kuwait, and Taiwan have also introduced their AI news anchors, raising questions about their stability and effectiveness.
The Guardian delves into the technology behind Zae In, highlighting the use of deepfake technology to create a flawless face by analyzing K-pop singers' features. While Zae In's face is artificial, the voice, gestures, and body language are remarkably human.
Despite the advancements, questions remain about the authenticity of virtual anchors. The Guardian attempted to unravel the mystery during a video call with Zae In, but the person behind the virtual host remained unidentified. Zae In emphasized the advantages of being a virtual person, stating,
"You never get old or lose your fans."
Zae In's journey began as part of a virtual K-pop group in 2021, and now, as a news presenter, it marks a significant evolution in AI applications. The report acknowledges the uncertainties surrounding the trustworthiness of virtual anchors, considering past instances of AI-generated content spreading propaganda.
However, Zae In remains optimistic, believing that trust issues can be overcome over time. The article concludes by quoting Zae In's perspective on the future coexistence of humans and AI:
"I don't think AI will completely replace human jobs...We can live together so that we can work together for a better future."
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