ELLE, the world’s number one media brand for women has officially launched in Uzbekistan. This monumental event was celebrated at the State Academic Grand theatre named after Alisher Navoi, marking a new chapter for the international brand of French origin. ELLE Oʻzbekiston’s website and social media channels have started to fill with vibrant content with plans to form a community, organize events and release the first print edition in September 2024.
A Two-Year Preparation Culminates in Grand Launch
According to the company's CEO, the preparation process for the launch lasted two years. The project is dedicated to fashion, beauty, lifestyle, and culture, aiming to support talents and empower women throughout Uzbekistan. The website is available in three languages: Uzbek, Russian, and English covering seven key areas namely fashion, beauty, society, culture, lifestyle, weddings and decor. The first magazine issue will be published in September 2024.
Global Mission and Local Dedication
During the event, the global mission of ELLE Oʻzbekiston was emphasized which aims to inspire, support, and develop women across the country in various aspects of their lives. The editorial team consists of local specialists all working enthusiastically to create unique, high-quality content, uncover talented compatriots and develop a modern interesting and inclusive platform for Uzbek women. Moreover, ELLE Oʻzbekiston announced that any creator could submit their work for consideration to the editorial office and the best ones will be featured in the magazine or on the digital platform with proper credit.
Supporting and Developing Talents
Gemina Publishing, a subsidiary of Gemina Corp has a mission to support and develop talents in fashion and music worldwide. Founded in London in 2022 by Natasha Kasatkina, a fashion expert and professional model and Oleg Drobot entrepreneur, digital transformation specialist and talent producer, Gemina aims to foster creativity and innovation.
The ELLE Network
ELLE is the world’s number one media brand for women, reaching aver 32 million readers and 90 million unique visitors per month across 55 digital platforms. Including social media, ELLE's audience exceeds 200 million people. The network comprises of 80 international editions including 45 ELLE and 25 ELLE Decoration editions published under license in 42 countries with partners like Hearst, Burda, CMI and Aller. Additionally, the network includes non-media licensing activities (fashion, beauty, decor, services, and more) with 190 licenses sold in over 80 countries. An exclusive international ad sales house provides advertising space in magazines and on digital platforms of all ELLE editions to international advertisers through a network of 30 offices worldwide
The Lagardère Group
Established in 1992, the Lagardère Group which owns the ELLE and ELLE Decoration brands is an international group operating in over 40 countries. Employing more than 31,300 people its revenue in 2023 amounted to €8.081 billion. The group focuses on three divisions: Lagardère Publishing (book and e-publishing, board and mobile games), Lagardère Travel Retail (travel essentials, duty-free and fashion, and food service) and Lagardère News (Paris Match, Le Journal du Dimanche, JDD Magazine, and the ELLE brand license).
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