Gucci's partnership with the Aira virtual app which started on July 11, marks a significant milestone in improving accessibility for disabled consumers in the luxury fashion industry.
By utilising the Aira app, Gucci is empowering its customers with visual impairments to navigate their stores more easily and independently. This initiative sets an example for other luxury fashion brands to prioritise inclusivity and make their physical spaces more welcoming for all individuals.
With the support of remote visual translators, Gucci is creating an inclusive shopping experience where customers can receive assistance, locate specific products, and overcome potential barriers. This collaboration showcases Gucci's commitment to embracing diversity and enhancing the accessibility of their brand, highlighting the importance of considering the needs of all consumers in the fashion industry.
Aira is a mobile application that offers a service for individuals who are visually impaired or have low vision. It connects users with trained Agents who provide visual interpretation and assistance for various tasks, ensuring safety and privacy according to the user's preferences. Aira serves as a valuable tool that promotes independence and empowers individuals with visual impairments to navigate the world with confidence.
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