The European Union is advancing its support for gender equality in Uzbekistan with a new training session aimed at enhancing the media skills of non-governmental organizations (NGOs). The session, titled “How NGOs Can Advocate Gender Equality to a Broad Audience: Developing a Communication Strategy,” is part of the EU Tabassum (Smile) project.
This training gathered civil society representatives to improve their abilities to effectively communicate their programs and successes in a rapidly changing media landscape. NGOs in Uzbekistan, which play a key role in addressing gender issues and promoting equality, face challenges in reaching a broad audience with their messages. The training provided them with modern tools and techniques to address these challenges and increase public awareness about gender equality and women’s rights.
The program focused on essential aspects of communication strategy, including setting clear objectives, understanding target audiences, choosing appropriate media channels, and crafting effective communication strategies. These strategies aim to promote gender equality and empower women throughout Uzbekistan. Participants also learned about best practices in gender-sensitive reporting and modern AI tools that can aid their efforts.
Wim Riepma, Head of Cooperation and Chargé d’Affaires of the EU Delegation in Uzbekistan emphasized the EU's commitment to supporting gender equality.
“The European Union stands with the women of Uzbekistan and supports their efforts towards equal rights and opportunities. Strengthening the capacity of NGOs to communicate crucial social issues is a significant step in this direction. We recognize the media's power in shaping attitudes and empowering women, and we are proud to support today’s training for NGOs focused on gender equality,” he stated.
Natalia Sviridova, head of the NGO “Yuksak Salohiyat,” emphasized the training's value by noting that it offered insights into modern media trends, clarified their target audience, and highlighted audience needs. This newfound understanding will help NGOs effectively address social issues, showcase their achievements, and craft impactful stories.
This two-day training is part of the “EU Tabassum (Smile): Media Skills for Promoting Gender Equality and Empowering Young Women in Uzbekistan” project, implemented by DW Akademie in collaboration with the Modern Journalism Development Centre (MJDC) and funded by the European Union. The project is set to continue with further training sessions across various regions in Uzbekistan.
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