Messe Frankfurt is set to broaden its influence in the Central Asian market by launching seven brand events in Tashkent, Uzbekistan. The country’s strategic geographical position at the intersection of Europe and Asia makes it a promising trade gateway and transportation hub, fostering economic development in neighbouring countries and providing access to the broader region. The company’s enhanced presence in the market is expected to stimulate business opportunities and contribute to the sustainable growth of key industries, including cosmetics, textiles and clothing, automotive, logistics, and transportation.
Wolfgang Marzin, CEO of Messe Frankfurt Group, expressed confidence in the expansion of the company’s Asia portfolio in the region.
Stephan Buurma, a member of the board of management of Messe Frankfurt Group, added, “Messe Frankfurt is an ideal partner for Uzbekistan to enhance its position in the global arena as our sales network in 180 countries and regions will attract the attention of companies across several industries. For instance, Uzbekistan is emerging as a hotspot for textiles; while it is already one of the world’s largest exporters of cotton, there are also opportunities to import and invest in the modernization of the textiles and clothing industry. Our market analysis also reveals a gap in trade fair activity for the automotive aftermarket despite the industry being a significant pillar in the country’s manufacturing sector.”
New brand events
Based on the business environment, Messe Frankfurt plans to introduce seven brand events covering the Consumer Goods, Mobility & Logistics, and Textiles & Textile Technologies industry clusters. The company will closely cooperate with its trusted partner, Business Media Central Asia (BMCA), on this business expansion. BMCA is already an established organizer of Automechanika Astana and Futuroad Expo Astana. With their local resources and Messe Frankfurt’s international network, they are in a strong position to successfully launch these events into the market.
The line-up of shows include:
- Automechanika Tashkent; Futuroad Expo Tashkent; and, Scalex Tashkent: 23 – 25 October 2024
- Heimtextil Uzbekistan; Texworld Tashkent; and, Apparel Sourcing Tashkent: 6 – 8 November 2024
- Beautyworld Central Asia: 21 – 23 November 2024
Understanding Uzbekistan
Uzbekistan boasts a promising consumer market with significant potential. It is the largest in Central Asia and is projected to grow due to population growth, rising incomes, and the modernization of economic and industry sectors.
The country has actively sought to diversify its economy in recent years, implementing reforms for greater entrepreneurial freedom and opening up to more international and regional cooperation. The country already exports precious metals, textiles, and agricultural produce in large quantities. Notably, it imports machinery, equipment, means of transportation, and vehicle components from foreign trading partners. The country also attracts overseas investment through incentives such as tax benefits, reduced import duties, and simplified procedures for overseas investors.
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