In a move that signals a growing demand for plant-based alternatives in Central Asia, Greenwise, Russia's pioneering plant-based meat and dairy substitute producer, has entered the Uzbek market. Deputy Governor of the Kaluga region, Vladimir Popov, announced the commencement of supplies to Kazakhstan and Uzbekistan via a post on his VK social media page.
Greenwise has gained recognition as Russia's first developer and manufacturer of plant-based substitutes for meat, fish, and dairy products. The company, based in the Maloyaroslavets district of the Kaluga region, has already established itself as an exporter to various countries, including Belarus, Georgia, and Vietnam, with the regional export center playing a pivotal role in facilitating these international transactions.
The company's mission, as stated on its official platform, is to eliminate the need for individuals to compromise between their ethical principles and their love for familiar foods. By crafting plant-based products that faithfully replicate the taste, texture, appearance, and nutritional value of traditional animal-based foods, Greenwise aims to provide consumers with a sustainable, ethical, and healthy alternative.
Veganism in Uzbekistan
While Uzbekistan boasts a rich culinary heritage, predominantly centered around meat and animal fats, the entrance of Greenwise into the market offers a new avenue for those adhering to plant-based diets.
Uzbekistan's traditional dish, plov, often includes lamb or beef, making it a challenging terrain for vegans. However, with preparation and exploration, vegan options emerge, including spinach, pumpkin, and the seasonal mountain herb somsa (Uzbek samosas). Additionally, hanum, a potato pastry served in a rich tomato sauce, and Uighur-inspired pumpkin manti (dumplings) provide further plant-based choices.
Despite the meat-heavy traditional cuisine, some modern coffee shops in Uzbekistan offer plant-based milk, albeit at a premium. The country lacks readily available meat substitutes in restaurants or supermarkets, and vegan-friendly options are limited. However, the influence of Korean residents has introduced tofu into the local diet.
Asian restaurants, especially those offering Chinese and Korean cuisine, prove to be vegan havens, featuring tofu salads and stir-fried dishes. Middle Eastern fare, including hummus and falafel, also presents viable options, though they remain relatively uncommon. Russian salads are prevalent but typically contain meat or mayonnaise.
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