• Sign in
  • 1751972643_633.png 1751972643_245.png 1751959824_218.svg 1751959824_520.svg

  • Latest news
  • Top headlines
  • Most read
  • Columnists
O'zbekcha
Ўзбекча
Русский
  • O'zb
  • Ўзб
  • Рус
  • Eng
  • O'zb
  • Ўзб
  • Рус
  • Eng
  • Latest news
  • Top headlines
  • Most read
  • Columnists
    • USD12692.42
    • RUB158.44
    • EUR14511.24
    • Google play
    • App Store
    • Telegram
    • Tashkent
      +24°C
      • Andijan
      • Karshi
      • Bukhara
      • Samarkand
      • Ferghana
      • Sirdarya
      • Jizzakh
      • Termez
      • Namangan
      • Tashkent
      • Navoiy
      • Tashkent reg
      • Nukus
      • Urgench
    • Daryo
      • About Daryo
      • Editorial office
      • Contact us
      • Terms of use
      • Privacy policy
      • News archive
    • Advertisement
    • Social networks
      • Instagram | Main
      • Instagram | Lifestyle
      • Instagram | Sport
      • Facebook | Main
      • OK | Main
      • YouTube | Daryo
      • YouTube | Daryo in Russian
      • YouTube | Daryo Global
    Telegram Youtube Facebook Instagram Twitter vkontakte
    Daryo logo white
    • Uzbekistan
      • Others
      • Navoi
      • Tashkent region
      • Syrdarya
      • Jizzakh
      • Kashkadarya
      • Surkhandarya
      • Khorezm
      • Bukhara
      • Samarkand
      • Namangan
      • Fergana
      • Andijan
      • Karakalpakstan
      • Tashkent City
      • DaryoKindness
      • Weather
    • Central Asia
      • Uzbekistan
      • Afghanistan
      • Kyrgyzstan
      • Kazakhstan
      • Turkmenistan
      • Tajikistan
    • World
    • Money
      • Business
      • Economics
      • Finance
      • Crypto
    • Culture
      • Movies
      • Books
      • Music
      • Celebrities
    • Lifestyle
      • Women only
        • Children
        • Beauty
        • Carrier
        • Advises
        • Fashion
        • Recipes
      • Technology
        • Architecture
        • Gadjets
        • Science
        • Space
        • Media
      • Auto
      • Entertainment
      • Travel
      • Health
      • Education
        • Entrant
        • Learn english
    • Sport
      • Football
      • UFC
      • Boxing
    infinix
    Daryo.uz - Login
    Daryo.uz Daryo.uz
    Daryo.uz - Login
    Technology

    Chris Do unveils social media revolution in marketing: from gatekeepers to influencers [Video]

    Chris Do unveils social media revolution in marketing: from gatekeepers to influencers [Video]

    In a world where information flows freely and opinions are formed on open platforms, the landscape of marketing and branding has undergone a radical transformation. Chris Do, an Emmy award-winning designer and the visionary behind the online educational platform "Futur," sheds light on this evolution in an interview with Daryo's correspondent, Faizan Ali.

    Chris Do unveils social media revolution in marketing: from gatekeepers to influencers
    Photo: Chris Do unveils social media revolution in marketing: from gatekeepers to influencers 
    Source: Chris Do / X

    Do says that the control that once rested in the hands of dominant media channels like television, newspapers, and radio has shifted. The modern era sees a departure from companies dictating their beliefs to the rise of influencers who wield trust, likability, and respect. 

    "We are moving away from the company saying this is what we believe, towards influencers that we trust and like and respect," Do explained.

    Global marketing concepts have shifted towards personal references, creating a sense of connection and relatability. The emergence of social media platforms like TikTok, X, Threads, and YouTube has birthed a new marketing stream, essentially becoming an industry in itself. The industry's transformation gained momentum with the monetization of social media apps, giving rise to overnight sensations.

    Social Media
    Photo: Social Media
    Source: Google Images
    "The gatekeepers are gone, and anybody can be a star," Do emphasized the revolutionary aspect of social media. 

    This democratization of content creation allows individuals to build asymmetrical relationships with a vast audience, breaking away from the traditional control that corporations once had over messaging.

    Chris Do, an Emmy award-winning designer and the visionary behind the online educational platform "Futur,"
    Photo: Chris Do, an Emmy award-winning designer and the visionary behind the online educational platform "Futur"
    Source: Google Images

    Comparing global marketing strategies reveals nuanced differences across demography and targeted marketing concepts. 

    "The principles are different; the message isn't entirely different. Every product or service is going to improve your life, create a transformation for you, and there are many creative ways in which you can do that," Do observed. 

    Acknowledging the importance of the marketing industry for the financial stability of the global economy, Do noted the significant expansion of its role in the modern economy. From constituting 5% of total development two decades ago, marketing's role has surged to 20%, underscoring its pivotal position in shaping the economic landscape.

     

    Follow Daryo's official Instagram and Twitter pages to keep current on world news.

     

    24.11.2023, 17:35   Comments (0)   4801
    Facebook Twitter LinkedIn Telegram Email

    Comments (0)

    Sign in
    Leave A Reply Cancel

    On this topic

    Elon Musk's X unveils "Not A Bot" subscription for enhanced social media experience 

    21.10.2023, 13:26

    Chinese companies to introduce "Smart City" technologies in Fergana, Uzbekistan

    14.11.2023, 21:19

    Presidential Assistant Saida Mirziyoyeva engages in talks with OSCE representative on media freedom

    17.11.2023, 22:27

    Pavel Durov unveils augmented reality version of Telegram for Apple's Vision Pro

    15.11.2023, 15:24

    UK-Uzbekistan IT conference sets stage for new outsourcing frontiers

    13.11.2023, 21:08

    Former Apple employees create smartphone in shape of brooch

    12.11.2023, 14:11
    ×Lightbox Image

    Daryo.uz | Solution to your problems


    More than 500,000 new users: residents of Uzbekistan choose the Hambi superapp


    Beeline Uzbekistan started 2025 with a significant network modernization


    Beepul 's rising popularity: 3.5x user growth, transaction up 2.3x in 2024


    Don't want to waste time standing in lines? Pay your utility bills through the Ipoteka Retail mobile app?

     

    Recommended

    Heatwaves could kill thousands annually across Central Asia by 2090, World Bank warns

    17 July, 12:10

    Azerbaijan vs Russia: why a bilateral quarrel is reverberating across Central Asia

    9 July, 15:42

    Iran as the pressure point: How Washington’s campaign against Tehran seeks to undercut China and Russia - and why Central Asia risks the fallout

    19 June, 12:24

    "Visa simplification with Uzbekistan could be on the table," EU Ambassador Klaar points out

    11 June, 12:12
     
     
     

    Latest news

    Uzbekistan’s Tashkent airport passenger traffic expected to reach 15mn by 2030, prompting major transport projects

    Uzbekistan | 2 August, 15:32

    Uzbekistan joins Asian Cricket Council, strengthening regional ties

    Uzbekistan | 2 August, 13:03

    Uzbekistan dismisses two senior officials from economic crimes department amid high-level reshuffle

    Uzbekistan | 2 August, 10:58

    Afghanistan launches $36mn solar power project in Logar

    Afghanistan | 1 August, 17:10

    China to build two nuclear power plants in Kazakhstan

    Kazakhstan | 1 August, 15:00

    First solar power facility in Uzbekistan joins international I-REC system

    Uzbekistan | 1 August, 13:52

    Kyrgyzstan, Vietnam partner on 1,900 MW solar power project in Issyk-Kul

    Kyrgyzstan | 1 August, 12:02

    Annual inflation in Uzbekistan rises to 8.9% in July

    Uzbekistan | 1 August, 10:57

    Uzbekistan to expand use of space tech and digital tools in agriculture reform drive

    Uzbekistan | 1 August, 09:00
    Daryo About Us

    Full reproduction or partial quoting of material, as well as the use of photographic, graphic, audio and/or video materials of Daryo (the Uzbek Press and Information Agency (UzAPI, now the Agency for Information and Mass Communications under the Presidential Administration of the Republic of Uzbekistan) is registered on 13.03.2015 with certificate number No. 0944 as a mass media) is allowed if there is a hyperlink to the website daryo.uz and/or are accompanied by a note indicating the authorship of the online publication Daryo. Individual publications may contain information that is not intended for users under the age of 18. Info@daryo.uz

    Telegram Youtube Facebook Instagram Twitter vkontakte

    © Simple Networking Solutions, 2013–2025

    Age restriction

    Did you find a bug? Press Ctrl + Enter

    • Terms of use
    • Privacy policy
    • Advertisement
    What are we going to search for?

    Sign In or Register

    Welcome Back!

    Login below or Register Now.

    Google

    or with email

    Leaving a comment, Пользовательского соглашения and Политики конфиденциальности

    Register Now

    Already registered? Login.

    Google

    or with email

    A password will be e-mailed to you.

    Leaving a comment, Пользовательского соглашения and Политики конфиденциальности

    Found an error in the text?

    ×

    Thank you. We have received your message and will fix the error as soon as possible.