Kylie Jenner's bratz collaboration faces criticism over packaging

Kylie Jenner's collaboration with fashion doll brand Bratz has stirred up criticism among some fans due to the packaging of the new collection, reported Mirror on July 24. The reality TV star, aged 25, is believed to have partnered with Bratz for a line of 'Bratz Minis,' featuring small figurine versions. Photos of the range, reportedly including 14 different figures to collect, surfaced on social media, showcasing miniature versions of Kylie, including one depicting her Met Gala outfit from 2019. While some fans expressed excitement, others raised questions about the packaging.

On platforms like Reddit, fans voiced their disappointment with the artwork on the boxes for the apparent range. The packaging displays a Bratz version of Kylie alongside a photo of the entrepreneur, and it reads "Bratz x Kylie." Critics found fault with the photo of Kylie used, which appears to be a selfie, deeming it unappealing and cheap. Some even likened the packaging to knockoff products, expressing disbelief that such a photo of Kylie was chosen.

Amid the criticism, claims surfaced on social media that the product in the photos might be a prototype, and there could be changes to the box design in later batches. While some fans remained excited about the collaboration, the initial reaction to the packaging has been mixed, with concerns about its quality and presentation.