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    World

    Paris celebrates Japanese culture with Japan Expo and unveils Japan World Expo 2025 mascot, Myaku-Myaku

    Paris celebrates Japanese culture with Japan Expo and unveils Japan World Expo 2025 mascot, Myaku-Myaku

    The French capital is currently abuzz with excitement as it hosts one of Europe's most significant celebrations of Japanese culture, the Japan Expo. From July 13 to 16, more than 250,000 visitors are expected to flock to the event, eager to immerse themselves in the rich tapestry of Japanese art, music, fashion, and more. This year's edition holds particular significance as it showcases the official mascot of the upcoming Japan World Expo 2025, Myaku-Myaku, in its first international appearance.

    Photo: France’s Japan Expo, held in the country since 2000, is a four-day tribute to Japan and its culture
    Source: Alex Knight

    Since its inception in 2000, France's Japan Expo has served as a four-day tribute to the vibrant and diverse aspects of Japanese culture. Held at the Paris-Nord Villepinte Exhibition Center, the festival provides visitors with a deep dive into Japanese art, featuring renowned artists who exhibit their works and engage with the audience. Mangaka (cartoonists), animators, chara-designers, illustrators, and video game creators are among the distinguished guests who often hold masterclasses, signings, and panels, offering insights into their craft.

    Music also takes center stage at the Japan Expo, with numerous producers, musicians, singers, and composers gracing the event. Concerts showcase a wide array of Japanese musical genres, including J-rock, RnB, J-pop, hard rock, punk, electro, and anime and video game music. Traditional artists mesmerize audiences with performances on ancient instruments such as the shamisen, koto, and sanshin.

    The festival's attractions extend beyond art and music, encompassing Japanese fashion, martial arts, and performing arts. Visitors have the opportunity to participate in workshops and classes, learning various skills like drawing, modeling, ikebana (flower arrangement), origami, and calligraphy. However, one of the most popular aspects of the Japan Expo is undoubtedly the elaborate cosplay scene. Enthusiastic cosplayers grace the Kitsune stage, Europe's largest cosplay stage, showcasing extraordinary costumes inspired by their favorite characters. The event also hosts the finals of the European Cosplay Gathering, further adding to the excitement and creativity on display.

    In addition to the myriad of cultural experiences, the Japan Expo in Paris serves as a platform for promoting the Japan World Expo 2025, scheduled to be held in Osaka. At a dedicated PR booth, visitors can catch a glimpse of what to expect at the six-month-long Osaka expo, which will run from April 13 to October 13, 2025. With the theme of "Designing future society for our lives," the Japan World Expo aims to create a space where visitors from around the globe can not only view exhibits but also actively participate in shaping the future of society.

    Cutting-edge technology will be a highlight of the Osaka event, with a focus on generating new ideas and sharing them to address global challenges. As a preview of what lies ahead, the Paris Expo offers visitors the unique opportunity to meet Myaku-Myaku, the official mascot of the Japan World Expo 2025. Myaku-Myaku, a mysterious creature born from the unification of cells and water, is known for its friendly and clumsy nature, delighting in interactions with all creatures and things.

    As Japanophiles and enthusiasts of Japanese culture gather in Paris for the Japan Expo, the event serves as a bridge between nations, fostering a deeper appreciation and understanding of the rich heritage and contemporary dynamism of Japan. 

    13.07.2023, 11:48   Comments (0)   1317
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