The social media landscape is witnessing intense competition as major platforms like TikTok, Twitter, and Meta Platforms vie for user engagement and market dominance. TikTok's recent addition of a text-only post feature further diversifies its content creation options, offering users a dynamic and interactive way to share their thoughts and ideas, reported ABC news on July 25.
“At TikTok, we're always looking to empower our creators and community with innovative tools that inspire self expression. Today we're thrilled to announce the expansion of text posts on TikTok, a new format for creating text-based content that broadens options for creators to share their ideas and express their creativity. With text posts, we're expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we've seen in comments, captions, and videos a dedicated space to shine,” the Chinese-owned video streaming app said in a statement released on July 24.
This move comes shortly after the platform's announcement of a streaming music service, signalling TikTok's ambition to rival established music platforms like Apple Music and Spotify. With partnerships like Warner Music Group, TikTok aims to create new opportunities for artists and songwriters while expanding its revenue and insights potential.
As one of the fastest-growing platforms globally, TikTok has surpassed impressive milestones, surpassing 2 bn downloads worldwide in October 2020 and even ranking as the world's most popular website, surpassing even Google, in 2021.
Meanwhile, Meta Platforms, formerly known as Facebook, is also intensifying its efforts to compete in the social media arena. Just a few weeks ago, it launched Threads, a new social media platform and networking service, aiming to take on Twitter. This move followed Elon Musk's acquisition of Twitter in October 2022, indicating the company's drive to innovate and expand its reach.
Twitter, on the other hand, recently underwent a rebranding, symbolising a fresh start and a chance to make a strong impression with its new platform called X. The company's CEO, Linda Yaccarino, expressed ambitions for X to transform the global town square and fulfil Twitter's potential, fueled by rapid feature launches and ongoing innovation.
Follow Daryo's official Instagram and Threads pages to keep up to date on world news.
Comments (0)